Paycar

• Lead Product Designer •

During my freelance time, I was able to redesign the entire graphic identity and participate in the evolution of the company.
For one year I was responsible for the entire graphic identity on all media (mobile - web - advertising)
I was able to redesign the complete platform, but also the logo and the website with perfect freedom and the full confidence of the two co-founders.

Since this redesign, which has allowed them to be more professional than before, they have been able to increase their number of visits by a factor of 3 and they have been exit by Leboncoin.

• Redesign the brand identity.
• UI and UX the website and the platform
• Creation of a design guidelines
• Advertising campaign targeting various media

Software used : Sketch - Photoshop - Illustrator - Zeplin