Paycar

Lead Product Designer

During my freelance experience, I was able to redesign the entire graphic identity and participate in the evolution of the company. For one year I was responsible for the entire graphic identity on all media (mobile - web - advertising) I was able to redesign and think about the complete platform, but also the logo and the website with perfect freedom and the full confidence of the two co-founders.
They were the most advanced in terms of projection. They knew where they wanted to go, what their objectives were, which allowed me to move forward serenely by understanding the ins and outs in the end (greatly improving communication). First of all, it was plan to redesign the brand identity to become more modern and punchy. Indeed they had jus be incubated at LeBonCoin and wanted more visibility and to show that besides the useful side they had to be able to sell to a better audience.
I proposed several ideas and after several tests, I proposed them a logo taking back the codes of the old one, while giving it  more modernity.
Then, with the help of a project manager, we were able to set up a new UX flow and new codes on the website, in order to explain the best way, step by step, how the platform works, for everyone. New categories were also created as well as the implementation of the responsive site and a visual update of the mobile app. Finally, the dashboard has also been redesigned with new colors, a new UX, more understandable, modern and who can evolve over time.
Since this redesign, which has allowed them to be more professional than before, they have been able to increase their number of visits by 3 and  after a fund raising, and having been incubated at Station F, they were acquired by LeBonCoin.

• Redesign the brand identity.
• UI and UX the website and the platform
• Creation of a design guidelines
• Advertising campaign targeting various media

Software used : Sketch - Photoshop - Illustrator - Zeplin